The 220 Soft team

About us

220 Soft was formed in August 2000 by Peter Davidson (Managing Director) who has worked on many projects in the IT industry since 1982. The other team leaders are Paul Hayes, who has been working as Director of Project and Product Development within the team for more than 15 years, Charles Moran with expertise in quality assurance and editing and John Snowden who has run many marketing campaigns for IT products.

The close working relationship of these individuals forms a partnership of the designers of the UK’s top-selling educational software and courses and the leaders of some of the most successful PR, sales and marketing campaigns for IT products in the UK. The company also has an unbeatable joint wealth of experience and contacts in the field.

Between them, the team has over a century of experience in the Education, IT, Sales and Marketing fields.


Peter Davidson

Peter is MD and Director of Programming

Peter was a teacher who went on to become editor of seven computer titles at Europress Publications and was also group education editor. Following that he joined Europress Software where he was responsible for many titles including the two acclaimed products Mini Office and the world’s top-selling educational range – Fun School.

Peter left Europress and became a director of 10 out of 10 Educational Systems which he left to pursue a freelance career in designing educational web sites and consultant for several software houses. He was employed by a leading Sales and Marketing company from 2000 to 2002 which he left to form 220 Soft.


Paul Hayes

Paul is Director of Project and Product Development

Paul works with Peter on the design of the courses and accompanying materials. He has thirty years of experience in devising learning programs and delivering courses for Government contracts and major National Training providers. He was a key consultant for the change management program within the UK steel industries.


Charles Moran

Charles is Quality Control Manager

Charles has considerable experience in Quality Control for IT products and has also worked as a freelance writer for many IT Publications as well as the sub editor for a National Magazine. In his spare time he is has proofed a novel.


Jack Cowan

Jack is one of our Business Development Executives

Jack has worked in customer service & account management for six years. He has a passion for software & customer excellence and has worked in IT, telecoms and the service sector. He has been a key member of the 220 Soft team for 18 months and, when he is not assisting our customers, he is an avid football fan, in particular the successes or otherwise of Manchester United.


Mike Hill

Mike is one of our Business Development Executives

Mike has spent most of his career in business-to-business sales, both the private and public sectors. Mike believes his role with 220 Soft is to offer a product which has great use and value to community hubs across the UK. He offers full support and guidance so that our clients and end users get the best from our guides. Mike took up his role with 220 Soft in January 2022 and brings 25 years experience of B2B account management across multiple sectors. Mike is a keen photographer and enjoys walking.


Anne Davidson

Company Secretary and Sales Manager

Anne has been the company secretary for more than twelve years ensuring the smooth running of the company.